ABOUt

get to know

our founder -
lauren hoselton

Lauren is a graduate of the University of Mississippi where she competed on the track and field team while excelling in year 1 of NIL with over 20 brand deals.

Lauren is extremely passionate about helping student-athletes build their brands and market themselves. After many hours of research, conversations, and getting told no, Lauren has found the best strategies to excel in this space. She now knows how to help student-athletes achieve success with their own NIL journey. 

Whether you are a parent trying to understand this space and what you can do to help your child or you are a student-athlete who needs help figuring out your brand, Lauren and Total NIL are for you!

While at Ole Miss, she was a member of the track and field team. Lauren was able to take full advantage of her time as an NCAA student-athlete and was heavily involved on campus.

She served on the University's Food Bank Executive Board, was an active member of Alpha Phi Sorority, the Honor's College, and the Ole Miss Entrepreneurship Club.

During her final year of college (the first year NIL was available for student-athletes), Lauren was able to secure over 20 NIL deals! She is now a registered agent, to help you do the same.

Lauren currently serves as the Vice President of Athlete Management and Marketing for the Grove Collective, the Collective for Ole Miss. The Grove Collective was named as one of the top 10 most ambitious Collectives, raising over 10M and securing partnerships with brands including Wheel’s Up/ Delta Airlines, Realtree and HyperLuxe.

total nil advisor

Dan Lust

about dan

Dan Lust (@SportsLawLust) is a New York-based attorney at Moritt Hock & Hamroff, specializing in representing athletes, entertainers, influencers, musicians, and celebrities in business transactions. He's a recognized legal expert in the sports realm, appearing on various media outlets and hosting the popular podcast "Conduct Detrimental: THE Sports Law Podcast."

Dan is also an Adjunct Professor at New York Law School and Fordham Law School, teaching about sports law. He actively participates in the "NIL Pro Bono Project" at New York Law School, offering free representation and guidance on regulatory rules to amateur athletes. Known as @SportsLawLust on social, Dan has over 40,000 followers across all platforms for his legal analysis at the intersection of Sports & Law.

don’t just take our word

  • Portland State University

    "I'm so thankful to have met Lauren and begun working with her. Lauren's work with our athletic department has gone so far beyond the single guest speaking event. She's been extremely generous with her time as our student-athletes have asked to meet with her individually after the fact. That's been instrumental in our department growing our NIL plan. A lot of our student-athletes didn't know where to start with NIL, so having someone like Lauren available to them has been very beneficial to us and our student-athletes. "

    -Andy Jobanek

  • Total NIL Alum: Alex Forsyth

    Alex Forsyth, a University of Oregon center for the Ducks worked with Total NIL his final year of college. We sat down with Alex and figured out his passions, his brand strategy, and how we were going to secure him brand opportunities. Alex was a perfect fit for an app that sells player cards, Fangravvy, in which he had tons of success. Helping Alex not only create his brand, but find him NIL opportunities was extremely rewarding. Alex was selected by the Denver Broncos in the 2023 NFL Draft.

  • The University of Mississippi

    During the summer of 2022, we spoke to several different groups of student-athletes at the University of Mississippi. In the 45 minute session, the SA's gained insight on building their brand and social media, while learning the best strategies & practices to earning NIL deals, and taking advantage of their NIL opportunities.

  • Brand Testimony: OpenSponsorship

    "Lauren and I worked together via the "College Champions" program.. She served as one of the initial program ambassadors for college athlete name/image/likeness (NIL). In this role, Lauren connected with local businesses in the Oxford, MS community as well as other brands outside of the area in order to promote OpenSponsorship as a tool for these brands to utilize within their marketing approach. Lauren set the standard for our team in her energy, outgoing and optimistic attitude, and creativity in how to connect with + interact with local business owners....Through her efforts, she brought HUNDREDS of brands to OpenSponsorship as potential leads (which we then worked to close as clients).

    - Tim C. at OpenSponsorship

LET’S work together

Thank you for considering Total NIL. Whether you have questions, want to talk all things NIL, or need tailored solutions, we are here to help. Get in touch with our team to drive your success in this new era of collegiate sports.

Feel free to fill out the form or email us directly at info@totalnil.com

Contact us